Zaharoff Signature AURUM 60ml/120ml (2.0 oz/6.0 oz)

Zaharoff Signature AURUM EDP Spray 60 ml (2.0 oz)  no plate

Zaharoff Signature AURUM EDP Spray 120 ml (4.0 oz)  plate

Zaharoff Signature AURUM is a masterpiece of modern perfumery that bridges the gap between gourmand and amber fragrances. It’s a scent that feels both indulgent and sophisticated, with a rich, golden warmth that lingers like a cherished memory. By drawing inspiration from baklava and using rare, high-quality ingredients, a fragrance that is as timeless and luxurious as the dessert itself. It’s a true reflection of Zaharoff’s commitment to artistry, storytelling, and sensory delight.

Zaharoff Signature AURUM is a luxurious gourmand fragrance that masterfully blends the rich, indulgent essence of baklava with the opulence of honeycomb absolute and warm, amber-like undertones. It’s a scent that feels both nostalgic and modern, evoking the sensory pleasure of a timeless dessert while maintaining a sophisticated, gender-fluid appeal. 

Fragrance Category:

1. Gourmand:

   • AURUM is a gourmand at its core, inspired by the decadent layers of baklava. It captures the sweetness of honey, nuts, and spices, creating a scent that feels edible yet refined.

   • The use of honeycomb absolute as the backbone adds a rich, golden sweetness that is both indulgent and luxurious.

2. Amber-Oriented:

   • The amber accord and vanilla infusion in the base give AURUM a warm, resinous depth that balances the sweetness and adds a velvety smoothness. This makes it feel more like an amber fragrance with gourmand elements rather than a straightforward dessert-like scent.

3. Spicy-Oriental:

   • The inclusion of clove bud and cinnamon bark adds a subtle spiciness, which elevates the fragrance and gives it an exotic, oriental twist. This makes it more complex and intriguing than a typical gourmand.

Key Characteristics:

• Photo-Realistic Honey: The honeycomb absolute is the star of the show, providing a raw, sensual, and incredibly realistic honey note that shines throughout the fragrance.

• Nutty Richness: The heart notes of walnut, almond, hazelnut, and creamy coconut milk recreate the layered, nutty texture of baklava, adding depth and richness.

• Warm and Golden: The amber, vanilla, and tonka bean in the base give AURUM a warm, golden glow, reminiscent of the dessert’s glistening layers and the luxurious feel of gold (AURUM).

• Balanced Sweetness: Despite its gourmand inspiration, AURUM avoids being overly sweet, thanks to the spiciness of clove and cinnamon and the resinous depth of amber.

Inspiration and Storytelling:

• Historical and Cultural Depth: By drawing inspiration from baklava—a dessert with ancient roots and a rich cultural history—AURUM tells a story of tradition, craftsmanship, and indulgence. It connects the wearer to centuries of culinary artistry and the opulence of the Ottoman Empire.

• Luxury and Craftsmanship: The use of rare and high-quality ingredients, such as honeycomb absolute from the South of France and premium nuts from California and Oregon, reflects Zaharoff’s commitment to luxury and excellence.

Target Audience:

• Fragrance Enthusiasts: AURUM will appeal to those who appreciate niche, artisanal fragrances with unique stories and high-quality ingredients.

• Gourmand Lovers: Fans of sweet, edible-inspired scents will be drawn to its baklava-inspired profile, but its sophistication will also attract those who typically shy away from overly sweet gourmands.

• Luxury Seekers: The golden, amber-like richness and the brand’s reputation for gender-fluid elegance make it a perfect choice for those seeking a luxurious, versatile fragrance.

Occasions and Wearability:

• Evening and Special Occasions: AURUM’s richness and warmth make it ideal for evening wear, romantic occasions, or colder months.

• Year-Round Versatility: While it leans toward cooler weather, its balanced sweetness and spiciness could make it wearable year-round, especially in air-conditioned environments.

• Gender-Fluid Appeal: Like all Zaharoff fragrances, AURUM is designed to transcend gender, making it a versatile choice for anyone who appreciates its luxurious, indulgent character.

Comparison to Other Fragrances:

AURUM stands out in the gourmand category due to its unique inspiration and the use of honeycomb absolute. While it may draw comparisons to other honey-based fragrances like Kilian’s Back to Black or Maison Francis Kurkdjian’s Absolue Pour le Soir, its baklava-inspired nuttiness and amber warmth set it apart. It’s less syrupy than many gourmands and more refined, making it a niche offering in the luxury fragrance space.

FROM ZAHAROFF:

Our very first gourmand! You know it had to be good. We went back in time, to one of the oldest desserts-BAKLAVA. Yes, that is correct, baklava!

The origins of baklava date back to ancient times. Around the eighth century B.C.E., people in the Assyrian Empire (which spread across parts of modern-day Iraq, Iran, Kuwait, Syria, and Turkey) arranged unleavened flatbreads into layers, with chopped nuts in-between, to be enjoyed during special events. Centuries later, the Ancient Greek and Roman baklava was a dish consisting of many layers of dough, filled with cheese and honey, and flavored with bay leaves. However, the earliest versions of baklava as we know it today came around 500 years ago, during the Ottoman Empire. In fact, one of the oldest Baklava stores still exists and claims to be 130 years old!

We didn't want to make this gourmand too sweet and when Master Perfumer Claude Dir showed us the honeycomb absolute, we knew that it was exactly what we wanted. It is still incredibly rich and could even pass for an amber oil. Hence AURUM, meaning "gold" in Latin.

Honeycomb Absolute is captured from the natural wax found in fragrant French honeycombs. Through a CO2 extraction method, the wax is gently melted and strained, a ritual that eradicates any impurities, while ensuring the preservation of the purest, sweetest essence.

While baklava remains the inspiration for Signature Aurum, the honeycomb absolute provides the backbone for this masterpiece and shines throughout the life of the fragrance. From the very first spray, the wearer is embraced by the most photo-realistic, raw, and sensual honey.

Like the industrious bees that create this elixir, the fragrance always remains true to its origin. The honeycomb oil unites with the warmth of amber and vanilla, imparting a velvety smoothness reminiscent of the classic dessert from which it draws its inspiration. 

Its ethereal sweetness lingers. A delicate, yet enveloping aura imbues itself like a warm hug from a familiar friend or lover, a fleeting embrace that heightens the beauty of each moment.

Zaharoff Signature AURUM

Zaharoff Signature AURUM

INGREDIENTS / ИHГРЕДИЕHTЬІ:

ALCOHOL DENAT • PARFUM (FRAGRANCE) • AQUA (WATER) • ETHYLHEXYL METHOXYCINNAMATE • BUTYL METHOXYDIBENZOYLMETHANE • ETHYLHEXYL SALICYLATE • COVABSORB • CI 14700 (RED #4) • CI 61570 (GREEN #5) • CI 19140 (YELLOW #5) 80% VOL.